• Classify – classifying the most important accounts from your database
• Collect – collecting as much information as possible about those targeted accounts
• Apply – applying insights to solve the problems of
• Expertise – Utilizing your expertise in the area to craft personalized marketing methods
In short, account-based marketing direct sales and marketing reps to engage specific targeted accounts, nurture them for the long-term association, and target key decision makers within those accounts. The main of ABM is to generate new business from specific target accounts or grow business from existing accounts or a combination of both. The flow of the traditional sales funnel is like – creating awareness, consideration, and purchase decision whereas ABM flips this agenda and makes this flow as account selection and nurturing long-term business. So, account-based marketing is not a tactic but a business strategy that incorporates buy-in across B2B businesses.
Many B2B businesses implement broad or generic marketing approach to generate great ROI. But as compared to the targeted approach, they failed to reach that expected ROI. The following are the common B2B marketing problems that can be solved by a successful ABM initiative:
To carefully choose high-value accounts, it is essential to have a successful foundation for your account-based marketing program. If you wish to experience the best results, you have to define the common goals that bind the sales and marketing team to deliver the personalized B2B campaigns. The following is the six-step plan is a proven way to implement and optimize account-based marketing strategies:
This is the era of a fast-paced environment where every B2B business expects quick results. If you waste your time and resources on identifying potential customers, you would lose the competition and customers too. Account-based Marketing helps B2B marketers to identify, engage, and nurture the best-fit accounts by utilizing the right amount of resources, time, and budget. It is the best way to focus your marketing efforts on a specific targeted group instead of engaging a wider audience.
DemandCircle assists global B2B companies in implementing ROI-driven account-based marketing strategies for better results. We’re ready to help with best-fit account targeting, lead generation, and lead nurturing to grow your business quickly.